4th Annual Business Conference Sessions

Learn how to build stronger customer relationships through consultative selling. This session focuses on understanding customer needs, asking the right questions, and creating solutions that provide real value.

Beyond the Checkbox - Developing & Delivering Meaningful Performance Reviews takes the frustration and guesswork out of one of leadership’s most challenging responsibilities. In this hands-on session, you’ll learn how to write and facilitate fair, meaningful feedback, navigate difficult conversations, and turn performance reviews into a practical tool for clarity, accountability, and growth.

Learn how to build a stronger LinkedIn presence, expand your professional network, and use LinkedIn to showcase your skills, connect with others, and grow your career.

Learn practical ways to strengthen your Facebook presence, engage your audience, and create content that helps grow your brand and connect with customers.

Employee compensation is about more than deciding what hourly rate or salary to offer. This session will walk business owners and managers through a practical approach to building a compensation structure that considers market wages, internal pay ranges, benefits, incentives, performance, advancement opportunities, and the true cost of employing someone—while creating a system employees can understand and employers can afford.

Work-life balance is a lie: no week ever splits evenly, and chasing the split is how your family ends up with the leftovers of your schedule. Marcus names the three habits that quietly hand the people you love whatever is left of you, and the field-tested flips that reverse them. Three moves, no apps, and you can run them the same week.

Learn how to use compelling storytelling to clearly communicate your value, connect with your audience, and make your message more memorable and persuasive.

Today's workplace brings together multiple generations, each shaped by different experiences, expectations, and approaches to communication and teamwork. This session will explore how generational differences can influence workplace relationships, motivation, and performance while challenging common stereotypes. Participants will gain practical strategies for bridging generational gaps, strengthening communication, and creating a more productive and collaborative work environment.

AI can do far more for a business than write emails or social media posts. This session will demonstrate practical ways small-business owners and managers can use AI to analyze information, create repeatable processes, improve marketing and customer communication, assist with estimating and planning, organize business knowledge, and turn everyday information into better decisions—without needing to be a technology expert.